Getting Clued In to Experience Management

Posted By: Brian Keller | Mar 7th, 2008 @ 10:11 AM
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Getting Clued In to Experience Management
Speakers: conscious and unconscious, because clues affect the emotions that shape customer attitudes that drive their behaviors. He stresses the need to adapt our business thinking from the ""make and sell"" approaches of the industrial age to ""sensing and responding""-a dynamic change that requires new framing and competencies. He discusses how the systematic design and delivery of experiences can be achieved, and the immense impact this has on customer value, loyalty, and the bottom line.",Lou Carbone
Description: Experience Management thought leader and author Lou Carbone urges managing ""experience clues"
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