During the 1930s,
UGG Boots became popular among male farmers and ranchers in Australia, where the warm boots were useful cold nights in the desert and the mild Australian winters. During the 1950s and 1960s,
UGGs became a fashionable item among West Coast surfers and swimmers to keep their feet warm while taking a break from the cold waters of the Pacific. And, of course,
UGG Boots have long been popular with cold-weather athletes, such as skiers, sleders, and snowboarders.